In an increasing digital climate, let your company standout by producing beautifully crafted and tactile brand messaging. I craft catalogues, brochures and magazines to the highest standards in accordance with the house style of the publishing entity. With extensive experience, I understand how important the end-to-end process is and guide my clients through every stage from paper selection through to press passing to complete high-quality final products.

Implementing bespoke illustration throughout your business increases the strength of your brand identity, making your brand memorable, standing out against competitors, while encouraging a loyal customer base through recognition. Having developed a distinctive 2D graphic style using vector illustration, I produce creative designs that work across different products and mediums from packaging to repeat patterns for a range of applications.

Art direction is an essential part of any brand identity. I work with brands to elevate their visuals by creating conceptual mood boards before producing and directing photoshoots, including overseeing all artistic features to produce brand specific content. I direct production from start to finish, ensuring photographic and video assets are delivered to the highest quality.

Digital design is the perfect way to reach a global audience. I design strong, on-brand digital assets across a range of mediums including website and newsletter banners, social assets and marketing literature, ensuring assets are correctly outputted in the desired format. Additionally, I create full, bespoke website design from concept, wireframe and output for coding across all CMS platforms. These digital assets will be in line with the brand’s visual identity while solidifying the brand’s tone of voice, all aspects are created specifically for the client at hand to resonate with their target audience.

From producing the initial concepts and mood boards through to the final artwork prepared for print, I design brand and product specific packaging that reflects the brand’s values and incorporates concepts specific to the target demographic. Products in a range should be distinguishable from each other while retaining a cohesive concept that resonates with the brand’s overall identity. This creates a loyal customer following as consumers can easily identify products produced by the same brand. I assist my clients in creating relevant, recognisable designs that give each product a unique feel while retaining the overall design concept. This gives your brand the competitive advantage in an in-store environment.

Creative visual merchandising concepts, including window and in-store displays, can elevate a brand's proposition and is an excellent extension to brand marketing strategy, incorporating consistent identity. Whether designing a bespoke concept or working from a set brief, I commission, build and install single or multiple windows in accordance with the clients’ needs to provoke maximum engagement with the target audience. I also advise on in-store merchandising, including the placement of display props and point of sale or signage, to maximise conversion with these visual components.