Art Direction: Crew Clothing Company

I provided art direction from concept to execution for Crew Clothing’s 360 seasonal campaigns. I set the direction through mood boards and worked with the wider business to make sure all customer touchpoints and channels, including window displays, brochures and out-of-home advertising, were consistent with the brand identity and product collection. This translated into several successful campaigns that had a unified look, feel and tone of voice recognisable to their customers.