Creative Direction: Marie-Chantal Children

Concept and execution of the seasonal 360 campaign with creative direction. Inspired by the English countryside and the traditional adventure stories of the Famous Five, this project blurred the boundaries of fantasy and fashion to inspire adventure in the customers and enhanced the brand’s parallel narrative.  I worked with the head of marketing to pull together the look and feel of the shoot which was approved by the Founder of the brand. I then art directed on location, Glemham Hall in Suffolk, to ensure a smooth shoot. We produced a beautiful set of images that were used across the business - in-stores, online, customer catalogues, wholesale customers, advertising, and digital campaigns – to create cohesive visual assets.