Illustration: SugarSin Gummy Packaging

This illustration project saw the redesign of the core gummy sweet range for London sweetshop SugarSin. The final designs showcased the main flavour profiles for each product with complimentary illustrations bringing the packaging to life. I made sure that the packaging worked together as a range and retained ‘shelf appeal’ as individual products all while setting the brand apart from its competitors to stand out in a saturated market.